Reality TV star Kylie Jenner has sparked mixed reaction after making her Victoria's Secret Fashion Show debut in a $50m (£37m) bra. The make-up mogul surprised the crowd at the lingerie giant's annual show while wearing the famed Fantasy Bra, which was made of 18-carat gold and 4,410 diamonds, according to the designer.
The Fantasy Bra has been a key feature of the show over the years and wearing it is typically seen as an honour and defining moment for the chosen model. The Kardashians star, 29, being selected to wear the piece delighted some fans, while many others criticised the brand for not giving the opportunity to a veteran supermodel.
A New Era of Marketing and Celebrity
Social media and marketing expert Joel Marlinarson says the moment was well-engineered and generated a lot of conversation on what it means for the future of modelling and social media. He notes that Kylie represents a new era of celebrity where brands prioritise who is going to bring the most eyeballs, as opposed to who fits the cookie-cutter definition of a model.
Young viewers have a connection with Jenner having grown up watching her on social media and through her reality show with her Kardashian sisters. However, there is a section of the audience who remembers the iconic Naomi Campbell era of fashion who might see Jenner being given this moment as a betrayal of traditional values. Victoria's Secret chief creative officer Adam Selman told Vogue that Jenner was picked for being a "cultural powerhouse" who extends beyond fashion, culture, TV, and singular definitions.
Public Backlash and Fan Reactions
While some fans cheered on Jenner in the comments of a video shared on Victoria's Secret Instagram page, many others branded it as "pure disrespect to real models" and questioned why she was picked out of a room full of talented models. Some critics felt the show had gone from iconic glamour to an influencer circus, arguing that social media clout had replaced true modeling talent, elegance, and runway presence.
As legacy brands navigate the balance between digital influence and runway heritage, moments like Kylie Jenner's debut will continue to drive global entertainment headlines. For more fashion updates and trending news, keep visiting www.jobsblogs.online.